Strategic Sales and Leadership Coaching Services

In today’s business world of rapidly changing dynamics and often stretched resources,
an experienced expert sales team coach on an interim, on-demand basis can help bridge the gap.

Services and Approach

Avoid the overhead, lost productivity from recruiting time and the costs of a full-time executive hire…
or increase the effectiveness of those already on-board.

How We Work With You

Pinnacle Partners can help you assess and augment your current sales team and sales strategies to yield maximum effectiveness. We work with your sales and sales management team to evaluate and improve your current sales approaches and offer valuable insights we have discovered and shared with clients worldwide.

The client support process focuses on a mutual collaboration with an initial discovery phase whereby we meet with senior members of the management team to understand the specific business and team dynamics and discuss our approach to implementing a plan to achieve the agreed to goals. That plan of course also includes meeting with sales and sales management staff.

We determine clear objectives for the support services project and establish an agreed to ongoing feedback loop to assure we are gauging progress and making any adjustments to our plan that may be necessary.

Where We Can Help

View service details by clicking on the boxes below.

Interim or on-demand coaching and advisory for sales staff that may have limited access to sales management due to logistics, management transitions or just over-extended sales management.
Sales management and more accurately leadership challenges, can sometimes arise and lead to retention issues, as well as morale and overall team performance hurdles. We provide collaborative coaching with existing sales management on team and business dynamics, along with ideas on how to improve the overall effectiveness and performance. Having access to an “outside” 3rd party expert resource in sales leadership to serve as a sounding board and advisor can provide big dividends in improving sales team dynamics and the effectiveness of the team leadership.
Team assessments identifying overall “state of the team” and individual strengths and areas for improvement, along with recommendations for how best to address.
We meet with senior members of the management team to discuss emerging business challenges and opportunities, as well as collaborate on ideas on how best to address. Subject areas can include:

  • New product and services introductions, go-to-market strategies and tactics
  • Competition considerations and dynamics
  • Business partner development planning
  • Staffing and Compensation planning
  • Capital funding and exit strategies
Focus is on proven sales best practices, techniques and tools for helping sales staff improve access to decision makers, align better with buyers and improve management of the  overall sales process.
This is a highly collaborative session with individual sales, support and other team members that are focused on specific key accounts and growth penetration.
“Brain-Storming” with management on potential adjustments, enhancements to product and services positioning and messaging, along with supporting presentations development.

Company Profile

Pinnacle Partners is an independent management consulting practice that specializes in
Sales, Marketing and Operational Management services for early stage and mid-market growth clients.


Prior to establishing Pinnacle Partners, Paul’s 25 years of corporate experience covered a broad range of functional roles including Executive Sales, Marketing and Operational Management for software technology and services based companies servicing the F1000 marketplace. He has held leadership positions in both domestic and International markets.

His Pinnacle Partners consulting practice uses proven sales and management best practices, along with advanced techniques to help client company’s sales teams continue to evolve their sales and business development strategies, along with their skills that can increase revenue, profitability, as well as business predictability.

An important part of addressing those areas and achieving growth goals is the core sales and leadership coaching services that are provided and described in the Services section.

Paul is typically engaged with “C level” executives and senior staff that are the stake holders in the company’s revenue and profit performance, as well as potential exit strategies.

Assisting with Series A funding is also an area we can help with in company positioning and potential investor introductions.

Mr. De Paul earned his Bachelor of Science degree in Computer Science from New York Institute of Technology and attended New York University for Graduate studies.

4+ Years mentoring for UCI’s Executive MBA program, Panel Speaker for a variety of business organizations.


screenshot-2016-11-08-09-39-04Paul De Paul, the principal and founder of Pinnacle Partners has been providing sales and executive management team consulting services for the past 15 years. Paul’s extensive familiarity in working with emerging or growing entrepreneurial companies coupled with more mature organizations makes him well qualified to understand the business dynamics across a broad range of company profiles. His main focus and expertise has been on early and mid-market growth stage technology companies.

Please review Mr. De Paul’s background below.

He is particularly skilled in working with the special challenges associated with start-up or business transition situations. Mr. De Paul has worked with technology companies often funded by venture capital firms such as Kleiner-Perkins, Caufield & Byers, Warburg-Pincus, Redpoint Ventures and Summit Partners.
His individual corporate life experience ranged from larger firms (most often through acquisition) such as KPMG, Platinum technology, IBM, Dunn & Bradstreet Software to a host of smaller, entrepreneurial firms such as Metaphor, Merant, WiseWindow, NewWorldIQ and Protellicess Software.
Paul has lead the building of entire sales, services and support organizations on both a domestic and international basis, along with managing new product launches and channel partner programs. He has been instrumentally involved in a number of liquidity events that have yielded significant investor returns.
His credentials also include driving the implementation of formalized sales process methodology across multiple organizations bringing proven best practices to companies focused on improving overall sales results, staff productivity and business predictability.

Program certifications and training experience includes:

  • Solution Selling® (Certified Instructor)
  • Select Selling (Certified Instructor)
  • Miller Heiman® Strategic Selling and Account Management
  • Situational Leadership®


Pinnacle Partners has worked with a broad range of diverse technology companies to help expand and/or sell their business through effective strategic and tactical team development initiatives.

  • WiseWindow

  • Go2

  • Txtstation Mobile Marketing

  • Incroud

  • SpeedFind

  • Networks in Motion

  • Digital Bouquet

  • Protellicess

  • Capita Technologies

  • Arbitrel

  • Whitecross Systems

  • Merant


Technology / Industry Expertise

Pinnacle Partners expertise covers a broad range of both industry and technology sectors. Below is a representative sample of those areas of domain experience.


  • Enterprise Software Systems
  • Business Intelligence and Analytics
  • Social Media Business Intelligence
  • Internet and Mobile Marketing
  • Location- Based Services (LBS)
  • Mobile Local Search
  • Content Management
  • E-Commerce and Supply Chain Mgt.


  • Retail
  • Healthcare
  • Medical
  • CPG (Consumer Packaged Goods)
  • Telecom
  • High- Tech
  • Entertainment
  • Automotive
  • Pharma
  • Financial
  • Digital Advertising Agencies


Contact us today to learn more about how we can help you.

We use proven sales, marketing and operational best practices, along with advanced technology techniques to help companies develop creative strategies and execution programs that will increase sales, profitability and business predictability.

Pinnacle Partners
Newport Beach, CA 92657

Phone: 949-715-7600

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